Chapter Home, a home and kitchen consumer brand startup started in 2025 by five former PharmEasy executives, has raised Rs 63 crore in a funding round that values it at close to Rs 1,000 crore.
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The round, a mix of equity and debt, saw participation from Bessemer Venture Partners, Stride Ventures, comedian and influencer Tanmay Bhat and a group of family offices.
The startup said it will use the money to strengthen product development, enter new categories, invest in technology and brand building, and expand distribution. It is also setting up its first physical retail touchpoints.
What Chapter Home does
Chapter Home is building separate consumer brands for different parts of the home, across bed and table linen, cookware, home décor and small kitchen appliances. All of its brands run on a shared platform for sourcing, supply chain, content, technology and distribution.
Its first category is home furnishings, through HOKIPO, an online home furnishing brand.
Chapter Home plans to sell through online marketplaces, quick commerce platforms, its own D2C channel and offline stores.
The startup said it uses AI across the business, for product cataloguing, content creation, demand forecasting, product assortment, customer targeting and retention. It said this lets each brand launch faster and at a lower cost.
“The home and kitchen market in India remains highly fragmented despite being a very large consumer opportunity,” said Nitin Chugh, co-founder of Chapter Home.
“Consumers are increasingly looking for better-designed products, trusted quality, strong functionality and a superior overall experience, online and in store, and we see a meaningful opportunity to build for those needs. That is why we are building focused brands for each category across Home & Kitchen,” Chugh added.
Anant Vidur Puri, Partner at Bessemer Venture Partners, said, “Chapter Home’s approach of building a focused brand for each part of the home on a shared technology, sourcing and distribution backbone fits how this market actually works.”
The PharmEasy connection
Chapter Home was founded by Nitin Chugh, Akarsh Bharadwaj, Shrey Mittal, Dhiraj Jain and Dheeraj Goyal, who were part of the founding and leadership teams at online pharmacy PharmEasy.
It is the second home-focused startup from PharmEasy alumni that Bessemer has backed this year. In June, AllHome, a home improvement startup founded in 2025 by PharmEasy co-founders Dharmil Sheth, Dhaval Shah and Hardik Dedhia, raised Rs 200 crore in a Series B round led by Bessemer at a valuation of Rs 2,000 crore. Family offices also took part in that round.
AllHome sells products across surfaces, hardware and bath fittings, facades and windows, and lighting under a house of brands model. It has claimed an annual revenue run rate of over Rs 400 crore within 12 months of launch, with Ebitda margins of 18% to 20%.
The two startup work in different parts of the home. AllHome sells building and interior products, while Chapter Home is focused on furnishings, cookware, décor and kitchen appliances.
India’s home furnishing market was worth $6.96 billion in 2025 and is expected to reach $11.51 billion by 2031, growing at about 8.75% a year, according to TechSci Research. The firm expects online to be the fastest-growing sales channel.
The wider home and household market, which includes appliances, kitchenware, bathroom fittings, furniture and furnishings, is projected to reach about $237 billion by 2030, growing at over 10% a year, according to a Deloitte India report released in September 2024. The report named urbanisation, rural consumption and omnichannel retail as the main drivers of that growth.
