Mumbai-based beauty and body care brand MoroMaa has raised Rs 1.5 crore in funding from Aviral Bhatnagar’s AJVC, less than three months after launching in India.
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The startup plans to use the funding to expand its product portfolio, strengthen distribution and increase its reach across the country.
Founded in June 2026 by Soundous Moufakir, its sole founder and CEO, MoroMaa is building what it calls the “M Beauty” category in India, centred on Moroccan beauty ingredients, practices and traditions.
Moufakir previously worked in finance before moving into India’s entertainment industry.
The brand sources ingredients directly from Morocco and aims to introduce Moroccan beauty rituals to Indian consumers through its products.
According to the startup, two of its products sold out within the first two months of operations.
MoroMaa’s product positioning is based on Moroccan ingredients and traditional beauty practices, which the startup is adapting for consumers in India.
Following the investment, MoroMaa plans to develop more products, widen its distribution network and build awareness of Moroccan beauty products in the Indian market.
AJVC lists MoroMaa in its portfolio. Media reports said the Rs 1.5 crore investment was made for a 9% equity stake, though the percentage was not stated on the public AJVC or MoroMaa pages reviewed.
