Bollywood actress Triptii Dimri invests in Peep Beauty; says, ‘Eye is one of the most expressive parts’

Bollywood actress Triptii Dimri has made an undisclosed amount of investment in Peep Beauty, a homegrown eye beauty brand.

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Alongside the announcement, the brand unveiled its first digital campaign film, introducing a new visual language that places the Indian eye at the centre of beauty conversations.

Founded by Aman Arora, Peep Beauty is positioning coloured contact lenses as a beauty and self-expression product alongside their traditional use for vision correction.

The brand said its products are designed with Indian consumers in mind, with a focus on factors including eye shape and individual preferences.

Triptii Dimri’s association with the company includes both an investment and a co-creator role, with her involvement spanning aspects of the brand’s creative direction, product development and storytelling.

“The first thing that struck me about Peep Beauty was that it wasn’t just creating a product it was creating an entirely new way of thinking about beauty. The eye is one of the most expressive parts of who we are, yet coloured lenses have always been spoken about as a functional or medical category. Peep Beauty changes that conversation. Being part of building a brand from the ground up, contributing creatively, and helping shape its vision made this partnership incredibly exciting for me,” said Triptii Dimri, Investor & Co-Creator, Peep Beauty.

Aman Arora, Founder, Peep Beauty, said, “Peep Beauty was born from a simple insight that the Indian eye deserved its own beauty category. Around the world, beauty has become increasingly specialised, yet eyes have remained largely overlooked despite being central to expression. We saw an opportunity to build India’s first eye beauty brand by reimagining coloured contact lenses as makeup rather than a medical product.

“Triptii immediately connected with that vision. She brings an instinctive understanding of storytelling, aesthetics and culture, making her far more than an investor. She has been a true co-creator in building what Peep Beauty stands for,” Arora added.