L Catterton, a consumer-focused investment firm that manages about $40 billion in equity capital, has made a strategic investment in Glance, the AI-powered personal shopping platform backed by Naveen Tewari’s InMobi.
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The companies did not disclose the size of the investment, the stake acquired or the valuation.
L Catterton said it will bring its consumer and category expertise, operating capabilities and global network to support Glance’s expansion, with a particular focus on the US.
“Agentic commerce is fundamentally changing how consumers discover and shop for products, creating significant opportunities for brands that can make the journey more personal, intuitive, and engaging,” said Scott Dahnke, global CEO of L Catterton.
Tewari, founder and CEO of InMobi and Glance, said the backing validates the shopping model the company has built and its belief that “the future of commerce will move beyond search toward agentic shopping.”
“L Catterton is one of the most respected investment firms in the consumer space, with an extraordinary track record of identifying and building category-defining brands,” he said.
Founded in 1989, L Catterton has made more than 300 investments in consumer businesses. It invests across private equity, credit and real estate, and its funds can put in between $5 million and $5 billion across the capital structure. It has more than 200 investment and operating professionals in 18 offices.
In India, its consumer bets include a strategic partnership with snack maker Haldiram’s announced in December 2025, a $42 million round in dry fruit snacks brand Farmley that it led in May 2025, and a minority stake in Drools Pet Food that it acquired in 2023.
What Glance does
Glance uses agentic AI to learn a user’s interests and preferences and recommend products across smartphones, connected TVs and other screens.
Instead of waiting for a shopper to type a search, it shows products and styled looks to users, including options they may not have looked for, and lets them move from that moment to a purchase.
In the US, it runs on the lock screens of Samsung Galaxy phones and select Motorola phones sold through Verizon, on DIRECTV Gemini streaming devices and through its own iOS and Android app.
The company claims to have more than 8 million monthly active users in the US, with its app offering over 40 million products across more than 400 brands.
In June, Glance launched an agentic shopping experience on Samsung smart TVs in the US. It runs on all Samsung TV models from 2020 onwards and lets viewers build shopping feeds and virtual wardrobes using voice and the remote, without needing a phone.
“The TV has always been the largest screen in the home,” Tewari said at the time.
Partnership with PayPal and True Fit
The L Catterton deal follows two partnerships announced in recent weeks.
On 15 October, Glance added native PayPal checkout, so shoppers can find products, try them on virtually, build a cart and pay without leaving the platform. PayPal is the only partner offering in-app checkout on Glance, which is available on 60 million phones and connected TVs, according to the announcement.
“Glance meets consumers at the moment of inspiration, before they’ve even thought to search,”said Mansi Jain, COO of Glance.
In September, Glance tied up with sizing data firm True Fit to bring size and fit recommendations into its virtual try-on and chat-based shopping. The first experiences using True Fit’s data are planned for the 2026 holiday season, with wider availability for True Fit’s merchants planned for 2027.
Funding and ownership
Glance is operated by Glance InMobi Pte. Ltd., an associate of InMobi Technology Services Pte. Ltd. Apart from InMobi, it is backed by Mithril Capital, Google and Jio Platforms.
The company started out as a lock screen content platform for Android phones. In December 2020, it raised $145 million from Google and Mithril, when it reported more than 115 million daily active users.
In February 2022, Jio Platforms invested $200 million in Glance as part of its Series D round, reportedly valuing the company at about $1.7 billion. At the time, Jio said the money would help Glance launch in markets including the US.
