Crowwd, an investing platform built around behavioral personalization, has raised Rs 2.5 crore in an angel funding round at an approximate valuation of Rs 50 crore from 30+ investors.
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Investors who participated include Dr. Ritesh Malik, Founder, Innov8; Three Words Capital; Sachin Panwar; Deepak Raina and Gaurav Nagar, Co-founders, YogaCleanAir; France-based Hexa Startup Studio; Somya Satsangi, Independent Director at Dr Lal Pathlabs; and Sachin Gupta, MD, Share India Securities.
Crowwd is an investing platform built around who you are as an investor. Its proprietary Investor DNA framework maps investors into six behavioural profiles and creates a personalized investing experience around how they approach money.
Crowwd began as a social community for investors and is expanding into a wealth-tech platform with in-app mutual fund distribution. The platform offers mutual fund distribution, broking services through partners, and private market access on an introducer basis.
“Crowwd began with a simple question: what would investing look like if the investor came first? We have built the community and the behavioural framework; the next step is putting investment access behind it,” said Ajitesh Gupta, Co-Founder & CEO Crowwd.
“This fundraise gives us the ability to make that transition thoughtfully, starting with mutual fund distribution and building the technology and capabilities for the platform we have always envisioned.”
Dr. Ritesh Malik, Investor in Crowwd, said, “India’s investment ecosystem has reached a point where access is no longer the only challenge. The next opportunity lies in creating products and experiences that help a wider set of Indians participate with greater confidence and consistency. Crowwd has identified an interesting space at the intersection of community, technology, and investing, and I believe the team has the potential to build a meaningful business from it.”
Somya Satsangi, Independent Director, Dr Lal Pathlabs, and Investor in Crowwd, said, “What stood out to me about Crowwd is the ambition to build a business around the complete investor journey. The mutual fund launch gives the company a strong starting point for monetisation, while its technology and content capabilities create room to build a broader platform over time. The combination of financial-market expertise within the investor group and an execution-focused founding team makes this an exciting stage to be involved.”
