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Can an AI agent run a factory? Morsa raises $1.5 million for ‘AI COO’ that works in WhatsApp groups


Delhi-based manufacturing AI startup Morsa has raised $1.5 million in a pre-seed round led by Silicon Valley-based Jackson Square Ventures (JSV), with participation from the a16z Scout Fund.

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The startup, which operates under its parent Lunar Inc., said the capital will go towards product development and scaling deployments across manufacturing plants in India and the United States.

Morsa was founded in June 2026 by Satvik Kapoor, 22, who is CEO, and Vedant Singh, 19, who is CTO.

What Morsa does

Morsa pitches itself as an “AI COO” for manufacturing plants. Basically, the startup’s software sits on top of the systems a factory already uses, including Enterprise Resource Planning (ERP) and Manufacturing Execution Systems (MES), email, and messaging apps such as WhatsApp, Microsoft Teams and Slack.

Instead of asking workers to learn a new dashboard, the platform reads operational data and shop-floor conversations. The startup said it detects bottlenecks, assigns ownership of tasks, chases suppliers, re-plans schedules and checks whether work has actually been completed.

Early numbers from deployments

An early commercial deployment of Morsa was at J4S, a glass manufacturing facility with 120 employees, where it was plugged into the plant’s existing ERP software and its operational WhatsApp groups.

Over four weeks, the system tracked about 900 operational commitments, and the share of tasks completed on time rose from 30% to 75%, according to the company.

Morsa said it is now active across multiple plants, supporting 212 personnel across 75 operational group chats, including at a Tier-1 automotive supplier. It did not name the supplier.

“I grew up around my family’s factories and have worked across eight of them, and the limit is never the machines. It’s how fast a plant can decide and act,” Kapoor said.

“The next breakthrough is not going to be about smarter AI models. It is about building the infrastructure that lets agents understand the state of an entire factory, make decisions, execute them, and learn to run the factory themselves,” Singh said.

Who is the founder

Kapoor graduated in Computer Science from the University of Michigan in 2026, and has previously worked at Amazon, Perplexity and Y Combinator-backed startups. He grew up around his family’s manufacturing businesses in Delhi and ran US sales and operations for the family enterprise while at university.

Singh is from Lucknow and began programming at 13. The startup said he built a hospital-bed availability platform during the COVID-19 pandemic that served over 500,000 users, and that he has won about 11 hackathons since moving to the US.

The two met on Tech Twitter and won first place together at a Y Combinator hackathon in San Francisco. After more hackathon wins and months of open-source work, they decided in early 2026 to build a startup together.



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