QB MEN, a Jaipur-based direct-to-consumer menswear brand founded by Yash Bothra, has raised an undisclosed amount in a pre-seed funding round led by early-stage investor BeyondSeed, with participation from Rajkot Ventures and Prajay Advisors.
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The startup said the fresh capital will go mainly into building the brand rather than financing stock. It aims to focus on storytelling, content creation, customer experience, retention marketing, community engagement and wider distribution.
It is targeting 100% year-on-year growth over the next 12 months.
What QB MEN sells
QB MEN makes printed menswear like shirts, kurtas, co-ord sets and jackets that combine traditional Indian prints with modern cuts. The startup positions itself as an “accessible premium” brand and plans to add chinos, trousers and kids’ and boys’ wear.
Bothra said he started the brand because Indian men’s fashion offered limited room for self-expression, with most choices limited to solid or familiar colours and clothes meant only for particular occasions.
“I started QB MEN with a simple idea men’s clothing needed more flavour. We didn’t want to reinvent the silhouettes men already love; we wanted to give them personality through prints,” Bothra said.
“This investment isn’t about building inventory; it’s about building a brand. Our focus now is on creating exceptional content, delivering a world-class customer experience and building lasting relationships with our community,” he added.
Small batches first
The startup runs what it calls a demand-led production model. Instead of committing to large volumes upfront, it launches original prints in limited batches, watches how customers respond and then scales up the designs that sell.
QB MEN said this helps it manage working capital, keep dead stock low and keep releasing new designs. The website says that “every print here started as artwork, not a download.”
The brand sells through its own website, on marketplaces such as Myntra and Jaypore, and through a few brick-and-mortar stores. It also ships to the UAE, the UK and the US, and its website calls Dubai its biggest city outside India.
Who is backing it
BeyondSeed was founded in 2021 and is based in Singapore. According to data from Tracxn, it had invested in 61 companies as of November 2026, including 11 in the past 12 months, with an average seed round size of about $254,000.
The firm also runs BeyondXcelerate, a D2C accelerator. The 2026 edition was open to brands with a monthly recurring revenue of at least Rs 10 lakh over the previous three months, and offered guaranteed funding to the top 10 startups, with support from Fynd and DBS Bank.
“For decades, the Indian man’s festive wardrobe was one dependable kurta, worn for every occasion, from Diwali to office celebrations. Ethnic wear stayed an occasional purchase until D2C brands changed how men shop for it,” said Suraj Doshi, Head of Investments at BeyondSeed.
“Yash, building QB MEN from Jaipur, is the kind of founder we look for at BeyondSeed. He knows his customers deeply and builds with discipline rather than chasing growth,” Doshi added.
