Delhi-based frozen food brand Protein Pantry raises Rs 9 crore from Sharrp Ventures, other investors

Protein Pantry, a high-protein frozen food brand, has raised Rs 9 crore in a seed funding round led by Sharrp Ventures.

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The round also saw participation from Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital, alongside angels including Varun Alagh (Honasa), Rishubh Satiya (Plix), Avnish Anand (CaratLane), Arush Chopra (Just Herbs), Saurabh Munjal (Lahori Zeera), Signal Ventures and others.

Founded by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry is a Delhi-based frozen food brand offering high-protein, ready-to-cook products. 

The startup claims its products are made using kitchen-shelf ingredients without refined flour, preservatives or palm oil, and are formulated to a 1:10 protein-to-calorie ratio. The products are manufactured in-house.

It sells its products through its direct-to-consumer channel across Delhi, Mumbai, Bengaluru and Jaipur, and on quick-commerce platforms in Delhi, Mumbai, Bengaluru and Hyderabad.

“We started Protein Pantry to move protein beyond the supplements aisle and into everyday Indian meals, with options that are vegetarian and have fewer calories. That rests on owning our manufacturing end-to-end. It gives us full control over our recipes and macros, and lets us hold our pricing as commodity costs climb across the protein market. This round lets us scale that capacity and our supply chain, so we can build more ready-to-cook options and take the range into far more cities,” said Disha Bhattacharya.

The startup plans to use the raised capital for setting up and scaling the brand’s manufacturing unit, alongside continued investment in R&D and supply chain.

It is also extending its ranges with new formats. Over the next 12 to 24 months, Protein Pantry is targeting availability across all major Indian cities via D2C and quick commerce and continued expansion of its protein range across categories.

The startup also claims to have served over 30,000 households with a strong repeat rate and will enter Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai on quick commerce by the end of the year.

Divya Gupta, Principal, Sharrp Ventures, said, “Over the next decade, we believe some of India’s most valuable food brands will be built at the intersection of nutrition, convenience and taste. Rising protein awareness is reshaping consumer preferences, while quick commerce and improving cold-chain infrastructure are making frozen food more accessible than ever before. Consumers want more protein in their diets, but adoption is easiest when it comes through foods they already know and enjoy. Protein Pantry is doing exactly that by reimagining familiar foods in a high-protein format.”