Mumbai-based healthtech startup Docterz, which makes clinic management software for doctors, has raised Rs 5 crore from around 35 investors. Nearly 60% of the money came from doctors who use its platform.
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Around 20 doctors who use the startup’s platform collectively invested nearly Rs 3 crore, translating to an average contribution of approximately Rs 15 lakh per doctor. The remaining Rs 2 crore or so came from about 15 other investors, including Vineeta Singh, co-founder and CEO of SUGAR Cosmetics, and Avnish Anand, co-founder and former CEO of jewellery brand CaratLane.
Docterz said it will use the funding to grow organically, look at acquisitions and build AI tools for doctors. It also wants to reach more independent practitioners, smaller clinics and healthcare organisations across India.
Customers as shareholders
Founded over a decade ago by practising paediatrician Atish Laddad, Docterz is based in Mumbai. Laddad serves as CEO, while co-founder Shailesh Garg is its CTO. Laddad said the participation of doctors who use the platform was what set the funding round apart.
“What makes this funding round special for me is that around 20 doctors who use Docterz have chosen to invest in its future. They know the product, they have seen its evolution, and they understand the needs of the medical community,” Laddad said.
“As a paediatrician, I started Docterz because I understood the challenges doctors face while managing a practice,” he added.
“One of the strongest signals for any business is when its customers are willing to invest their own money in it. That is what drew me to Docterz. Dr Atish has built technology for his own community, and the doctors who use it every day are now choosing to invest in its future,” she said.
The doctor-investors include paediatricians Dhananjay Sangle and Suhas Warad. Sangle said he invested because he had used the software for several years across his clinic’s paediatric and OB-GYN practices, and because he had confidence in Laddad.
Warad said technology designed around doctors’ needs could help them run their practices more efficiently and spend more time on patient care.
What Docterz sells
Docterz brands itself as “Made by Doctors for Doctors”. The startup sells software to doctors and clinics that runs electronic medical records, appointments, billing, vaccination management and patient engagement on one system. It offers separate modulesfor reception and queue management, digital prescriptions, billing, patient communication and practice analytics.
There is also a vaccine manager that tracks stock, expiry dates and vaccination data, which fits its paediatric customer base. It also offers pharmacy and laboratory management and teleconsultation.
Notably, Docterz is also working on patient engagement and integration with the Ayushman Bharat Digital Mission (ABDM), the government’s digital health programme.
