Bengaluru-based fashion accessories brand Qiroko has raised Rs 1.5 crore in a pre-seed funding round led by ISV Capital, with participation from angel investors.Â
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The startup, which had been bootstrapped until this funding round, claims to have reached an annualised revenue run rate of Rs 6 crore within its first year of launch, while maintaining what it describes as strong unit economics.
Qiroko said it will use the capital to develop new products and expand its watches and bags ranges. It also plans to strengthen its distribution through D2CÂ channels, online marketplaces and quick commerceplatforms.
Part of the money will go into strengthening the team and building in-house brand and content capabilities, so that more of its marketing material is made internally. It aims to build its product portfolio in three categories, including jewellery, watches and bags.
Qiroko was founded in 2025 by Shivam Vasisht and Ashwin Krithik. It sells everyday fashion accessories, with a focus on affordable pricing and designs meant for daily wear.
The women’s range covers earrings, necklaces, bracelets, rings, anklets, nose pins, toe rings and jewellery sets, made from materials such as copper, terracotta, pearls, resin, enamel and oxidised metal. It also has a men’s line of chains, earrings, rings, bracelets and cufflinks.
Besides its own website, it sells on Amazon, Flipkart and Myntra, and through quick commerce platform Blinkit.
India’s artificial jewellery market was valued at $4.98 billion in 2025 and is expected to reach $9.73 billion by 2032, growing at about 8.79% a year from 2026, according to MarkNtel Advisors.
